Campaign · Product
2025
Soft Objects
Soft Objects
Still-life direction for a collection balancing precision and play.
CLIENT
Forma Objects
ROLE
Campaign concept, art direction
THE WORK
Still-life direction for a collection balancing precision and play.
Still-life direction for a collection balancing precision and play.
THE WORK
Still-life direction for a collection balancing precision and play.
01 / CHALLENGE
Introduce a playful object collection while maintaining the precision and credibility expected from a contemporary design brand.
Introduce a playful object collection while maintaining the precision and credibility expected from a contemporary design brand.
02 / APPROACH
We treated each object as a character and composed a sequence of exact still lifes. Controlled light, unexpected pairings, and cropped gestures created a campaign with rhythm.
We treated each object as a character and composed a sequence of exact still lifes. Controlled light, unexpected pairings, and cropped gestures created a campaign with rhythm.
03 / OUTCOME
The launch established a recognizable visual language across social, retail, and press. The collection sold through its first production run within six weeks.
The launch established a recognizable visual language across social, retail, and press. The collection sold through its first production run within six weeks.
01 / CHALLENGE
Introduce a playful object collection while maintaining the precision and credibility expected from a contemporary design brand.
02 / APPROACH
We treated each object as a character and composed a sequence of exact still lifes. Controlled light, unexpected pairings, and cropped gestures created a campaign with rhythm.
03 / OUTCOME
The launch established a recognizable visual language across social, retail, and press. The collection sold through its first production run within six weeks.
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