Editorial · Fashion
2024
After Image
After Image
A visual story about repetition, gesture, and the memory of movement.
CLIENT
Noma Journal
ROLE
Editorial concept, image direction
THE WORK
A visual story about repetition, gesture, and the memory of movement.
A visual story about repetition, gesture, and the memory of movement.
THE WORK
A visual story about repetition, gesture, and the memory of movement.
01 / CHALLENGE
Build a fashion story around movement and memory without turning the subject into a conventional seasonal editorial.
Build a fashion story around movement and memory without turning the subject into a conventional seasonal editorial.
02 / APPROACH
We combined repeated frames, translucent layers, and close crops to let gestures accumulate across the sequence. The layout shifts between stillness and acceleration.
We combined repeated frames, translucent layers, and close crops to let gestures accumulate across the sequence. The layout shifts between stillness and acceleration.
03 / OUTCOME
The feature became the issue’s defining story and evolved into a limited print series exhibited during the journal’s launch week.
The feature became the issue’s defining story and evolved into a limited print series exhibited during the journal’s launch week.
01 / CHALLENGE
Build a fashion story around movement and memory without turning the subject into a conventional seasonal editorial.
02 / APPROACH
We combined repeated frames, translucent layers, and close crops to let gestures accumulate across the sequence. The layout shifts between stillness and acceleration.
03 / OUTCOME
The feature became the issue’s defining story and evolved into a limited print series exhibited during the journal’s launch week.
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